Yumi has always been that clothing brand with flare. Born in Camden, more than 18 years ago, women always look to Yumi apparel for a splash of colour and a little twist. Where does the love for Yumi lie? In the prints of course! Renowned for it’s fried eggs (at the start), and now on to florals galore, owls, the perfect stripes and many more an eccentric detail, if you can’t quite pin your style down, you’ll love the diverse range of Yumi clothing.